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Why Is Gold an Invaluable Asset to Add to Your Collection?

Gold is, without a doubt, one of the most precious metals on Earth. Have you ever heard of the term gold standard? It denotes any measurement held with the highest standard. Gold started its significance in history when King Croesus of Lydia produced gold coins as a trusted authority in trade and commerce as early as 550 BC. The gold coins led to the rapid expansion and growth of the kingdom of Lydia, which eventually became the first mercantile empire.

Gold’s characteristic of yellow brilliance presents itself on a whole new level than other metals in the periodic table. After all, it’s the only metal that shines brilliantly with a distinct golden lustre.

With that said, you can never go wrong with having gold in your arsenal of properties.

In this article, we’ll talk about why you should invest in gold today.

Gold is timeless

Jewellery, interiors decorations, and fixtures—gold stood the test of time as an aesthetic accessory from ancient times to the modern world. With beauty and brilliance, gold always has a higher tier placement, among other metals.

Gold is flexible and useful

Gold boasts a freakishly impressive array of properties. It is highly malleable, ductile, resistant to corrosion and oxidation, has high thermal and electrical conductivity, and water or heat cannot destroy it.

For malleability and ductility, it is possible to beat a single ounce into an area that covers nine square meters. For conductivity, it is a highly effective medium for thermal and electrical transmission. For its corrosion and oxidation resistance, it needs a mixture of hydrochloric and nitric acids—a combination that is almost impossible without human synthesis—to start eroding.

There is scarcity with Gold

Scientists estimate that if we melt all resources of gold, it would only fill three Olympic-sized pools. The associated rarity that comes with the gold makes it an invaluable asset since there’s a limited supply of it. When you factor in the complicated mining process, it’s no secret why gold is valuable in the eyes of its enthusiasts.

Gold equals economic supremacy

Gold is a valuable financial asset. It doesn’t have a shelf life and doesn’t depreciate. It is immune to rusting or corrosion after being exposed to the elements. Geopolitical and economic factors can’t damage the value of gold, which makes it enticing to investors who carefully consider the volatility and uncertainty of investments. With all these characteristics, gold is an unmatched asset perfect for long-term investment.

Gold is virtually risk-free

Unlike other assets, gold doesn’t become a liability. It doesn’t need the approval of financial institutions or governing bodies to validate its value. With that said, its value will never go down, and so it can be considered the best form of wealth.


For 3,000 years, people have held gold in high regard and will continue to do so in the future. An investment with gold is smart decisions as no social, financial, or political conditions can affect its value. Because of that, the cost of gold will continue perpetually.

Are you looking for gold for sale in Perth? We have over 20 years of experience trading gold around the world. Get in touch with us today to see how we can help.